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Book Cover
E-book
Author Belasco, Warren James, author.

Title Appetite for change : how the counterculture took on the food industry / Warren J. Belasco
Edition Second updated edition
Published Ithaca : Cornell University Press, 2007

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Description 1 online resource (xi, 327 pages)
Contents An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward
Summary "In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--Jacket
Bibliography Includes bibliographical references (pages 259-313) and index
Notes Print version record
Subject Natural foods industry -- United States
Food industry and trade -- United States
Subculture -- United States
Consumers -- United States.
BUSINESS & ECONOMICS -- Industries -- General.
HISTORY -- United States -- 20th Century.
Consumers
Food industry and trade
Natural foods industry
Subculture
United States
Form Electronic book
ISBN 9780801471278
0801471273