An edible dynamic -- Radical consumerism -- Radical therapy : the oppositional identity -- Organic force : an alternative infrastructure -- The orthodox defense : the war of the metaphors -- The mess in Washington -- The press : shifting the center -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward
Summary
"In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--Jacket
Bibliography
Includes bibliographical references (pages 259-313) and index