Description |
1 online resource |
Contents |
Introduction / Dominique Barjolle, Jure Pohar -- Theories of Food Choice / Matthew Gorton, Dominique Barjolle -- Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) / Jasna Milošević Đorđevic, Iris Žeželj -- Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries / Matthew Gorton, Mitchell Ness, John White -- Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans / Žaklina Stojanovic, Galjina Ognjanov -- Assessing Fruit Perception Using Focus Groups / Siet J. Sijtsema, Karin L. Zimmermann -- Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach / Natasa Renko, Ružica Butigan, Sanda Renko -- Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food / Corinne Amblard, Elise Prugnard -- Conclusions / Dominique Barjolle, Pascal Bernardoni |
Summary |
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption |
Analysis |
Environmental sciences |
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Public health |
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Environmental management |
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Marketing |
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Consciousness |
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Environment |
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Methodology of the Social Sciences |
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Market Research |
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Personality and Social Psychology |
Bibliography |
Includes bibliographical references and index |
Subject |
Consumers -- Research -- Balkan Peninsula
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Food industry and trade -- Balkan Peninsula
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Consumers -- Research
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Food industry and trade
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Balkan Peninsula
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Form |
Electronic book
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Author |
Barjolle, Dominique.
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ISBN |
9789400759466 |
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9400759460 |
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