| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Fitbit was set to reinvent the wearable tech market. However, following a survey which revealed that the average customer discards the Fitbit device after only six months of use, the firm needs to find a new way to regenerate itself in an industry that is now packed with newly developing major technological fashion firms |
| Notes |
Originally Published InHoffman, A. N., & Gold, N. (2019). FITBIT'S DILEMMA: The Average Person Uses a Fitbit for Six Months. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University |
|
Description based on XML content |
| Subject |
Fitbit (Firm) -- Case studies
|
|
Product management -- Case studies
|
|
Product management.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Gold, Natalia, author
|
| ISBN |
9781529760217 |
|
1529760216 |
|
