BOOK COVER; TITLE; COPYRIGHT; DEDICATION; CONTENTS; LIST OF FIGURES; PREFACE: Buyer Beware and Dealing with Imperfect Markets; 1 CONSUMER LENDING AND SELF-TESTING; 2 SELF-TESTING METHODS TO MEASURE DISCRIMINATION, UNFAIR SALES PRACTICES, AND THE CUSTOMER EXPERIENCE; 3 STEPS IN DESIGNING AND ANALYZING A SELF-TESTING PROGRAM; 4 FAIR LENDING TESTING, 19912009; 5 MEASURING FAIR TREATMENT OF CONSUMERS IN THE CREDIT CARD AND DEBIT CARD MARKETPLACE; 6 MEASURING FAIR TREATMENT OF CONSUMERS IN THE INVESTMENT MARKETPLACE; 7 EPILOGUE; NOTES; INDEX
Summary
Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience
