| Description |
1 online resource (175 pages) |
| Series |
Contributions to economics |
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Contributions to economics.
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| Contents |
Evolution of airline business models: the case of pegasus Airlines -- Tendencies of trade in business services in visegrad countries -- Mapping economic in the european union: do ownership, industry and location matter? -- The driving forces of business R@D intensity in eastern european countries -- Competitiveness, profitability and R/D intensity: the case of the domestic pharmaceutical industry in greece -- MCDM approach for assessment of financial performance of serbian banks |
| Summary |
This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies. The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research |
| Notes |
Print version record |
| Subject |
Management -- Europe -- Congresses
|
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Financial institutions -- Europe -- Congresses
|
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Bank marketing.
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Management.
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Macroeconomics.
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Entrepreneurship.
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Entrepreneurship
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management.
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entrepreneurs.
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Financial institutions
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Bank marketing
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Entrepreneurship
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Macroeconomics
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Management
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Europe
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| Genre/Form |
proceedings (reports)
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Conference papers and proceedings
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Conference papers and proceedings.
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Actes de congrès.
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| Form |
Electronic book
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| Author |
Horobet, Alexandra
|
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Polychronidou, Persefoni.
|
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Karasavvoglou, Anastasios G.
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International Conference "Economies of the Balkan and EasternEuropean Countries" (11th : 2019 : Bucharest, Romania)
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| ISBN |
9783030575175 |
|
3030575179 |
|
