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Title Gruen Planet: Ep 5 of 8 / Director: Fitzgerald, Mark
Published Australia : ABC, 2011
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Description 1 online resource (streaming video file) (34 min. 44 sec.) ; 209165910 bytes
Summary Hosted by comedian Wil Anderson, Gruen Planet looks at the dark arts of spin, branding, advertising and image control.Important topics in this episode include the advantages of corporate sponsorship over paid advertising, the benefits to sponsors of hiring 'celebrities' to make personal appearances, and the reasons behind the repositioning of a brand name and slogan
Event Broadcast 2011-10-26 at 21:00:00
Notes Classification: NC
Subject Advertising -- Psychological aspects.
Celebrities -- Finance, Personal.
Corporate sponsorship.
Deceptive advertising.
Marketing -- Psychological aspects.
Australia.
Form Streaming video
Author Anderson, Wil, host
Blake, Hamish, contributor
Champtaloup, Jeff, contributor
Cilento, Lauren Miller, contributor
Fitzgerald, Mark, director
Gregor, Stuart, contributor
Howcroft, Russel, contributor
Jessica Parker, Sarah, contributor
Lee, Andy, contributor
Porter, Kade, contributor
Roux, Guillaume, contributor
Sampson, Todd, contributor
West, Kim Kardashian, contributor