Description |
1 online resource (streaming video file) (34 min. 44 sec.) ; 209165910 bytes |
Summary |
Hosted by comedian Wil Anderson, Gruen Planet looks at the dark arts of spin, branding, advertising and image control.Important topics in this episode include the advantages of corporate sponsorship over paid advertising, the benefits to sponsors of hiring 'celebrities' to make personal appearances, and the reasons behind the repositioning of a brand name and slogan |
Event |
Broadcast 2011-10-26 at 21:00:00 |
Notes |
Classification: NC |
Subject |
Advertising -- Psychological aspects.
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Celebrities -- Finance, Personal.
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Corporate sponsorship.
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Deceptive advertising.
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Marketing -- Psychological aspects.
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Australia.
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Form |
Streaming video
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Author |
Anderson, Wil, host
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Blake, Hamish, contributor
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Champtaloup, Jeff, contributor
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Cilento, Lauren Miller, contributor
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Fitzgerald, Mark, director
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Gregor, Stuart, contributor
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Howcroft, Russel, contributor
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Jessica Parker, Sarah, contributor
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Lee, Andy, contributor
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Porter, Kade, contributor
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Roux, Guillaume, contributor
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Sampson, Todd, contributor
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West, Kim Kardashian, contributor
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