Title FIAT : a good product with a wrong strategy / N.H. Mullick and Gaurav Tripathi

Published [Bingley] : Emerald Group Publishing Limited, 2013

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (5 pages) : color illustrations Notes Published also as volume 3, numbers 1, 2013 of Emerald emerging markets case studies Title from ebook title screen (viewed Jul 23, 2013) File Type Text (Electronic book) Subject Fiat India Automobiles Limited -- Case studies Automobile industry and trade -- India -- Case studies Product management -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Tripathi, Gaurav

OTHER TI Emerald emerging markets case studies

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