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Book Cover
Author Osland, Asbjorn, author

Title Is eye-color selection a legitimate business? / Asbjorn Osland, Nanette Clinch, Lori Luo
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The Fertility Institutes, established by Dr. Jeffrey Steinberg, offers preimplantation genetic diagnosis (PGD) to help prospective parents choose the gender of their child through trait selection. In 2009, Steinberg had planned to offer hair and eye-color selection, but postponed the service due to media concern over so-called "designer babies." Steinberg continued refining the technology for eye-color selection and began offering it again in March 2018. This time there was no media-related controversy. This case explores the factors around legitimizing new medical innovations and advancing the business related to them. The case reveals how improvements in technology have enabled once radical procedures to gain ethical and regulatory acceptance in the United States
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Fertility Institutes -- Case studies
Fertility Institutes
Fertility clinics -- United States -- Case studies.
Genetic engineering -- Moral and ethical aspects -- Case studies.
Human genetics -- Moral and ethical aspects -- Case studies.
Medical ethics -- Moral and ethical aspects -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Clinch, Nanette Cleri, 1951- author
Luo, Lori, author
ISBN 152647672X
9781526476722 (ebook)