| Description |
1 online resource (xvi, 264 pages) : illustrations |
| Contents |
Cover; THE BATTLE TO DO GOOD; THE BATTLE TO DO GOOD: Inside McDonald's Sustainability Journey; Copyright; Contents; List of Figures; About the Author; Acknowledgments; Introduction: From Defense to Offense; Taking on the Fuzziness of Sustainability; The Origins of Societal Clashes; Leading Change; Hard Knock Nuggets; 1. The Battle Against Waste: McDonald's First Societal Clash; Trash and a Clamshell; Saving the Polystyrene Foam Clamshell; The Wolf in the Hen House; The Tree Huggers Arrive; What Is the Right Thing to Do?; No Beige Solutions; Postscript: Shedding 300 Million Pounds |
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How to Establish PartnershipsHow to Choose a Partner; 2. The Battle for Farm Animals: How Animal Welfare Is Transformed; The Dying Pig in the Aisle; The World's Biggest PR Disaster Spurs Change; A Rumpled Activist, a Big-Time Lawyer, and an Autistic Animal Scientist Change Animal Agriculture History; Temple Grandin Woos McDonald's Suppliers; The Three Ps: Passion, Patience, and Persistence; 3. The Battle of Extremism: McCruelty: Meat Is Murder; How to Develop a Counterstrategy?; Develop a Set of Principles; Establish a Blue-Ribbon Panel; Public Relations Piñata; Does PETA Deserve Some Credit? |
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Ideas to Neutralize the Extremist4. The Battle to Be Proactive: Happy Meal Toys and the Ups and Downs of Anticipatory Issues Management; The AIM Evangelist Meets the Global Safety Officer; The Limits of AIM; Getting Ahead of Issues; 5. The Battle of the Waistline and Brand Health: The Obesity Dilemma and a Healthier Happy Meal; There's a Hole in the Roof; An Avalanche Hits the Happy Meal; The Unhappy Meal: From the Edge of a Cliff to Society Friendly; The Death and Resurrection of Brand Trust; Brand and Business Inextricably Linked |
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6. The Battle for a Sustainable Supply Chain: From Silence to Sustainable Fish, Less Polluting Hogs, and Better Lives for Tomato PickersGetting Beyond Ragtag Corporate Responsibility; The Next Step: The Natural Step; Karl-Henrik Robért and the Four System Conditions; The Fourth Element of Supply Chain Introduced to Chilling Silence; Can We Make the Filet-O-Fish Sustainable?; Converting a Hog Supplier From Bad to Good; The Houdini of Sustainability; Hearing From the Voice of God; The Power of the Slippery Slope; The Tough CIW Leader; Another Truth Tour |
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Mixed Progress With the Fourth Element of SustainabilityManaging a Sustainable Supply Chain; 7. The Battle for Values: Can You Etch Them in Stone?; Squabbling Over the Importance of Values; Revealing McDonald's Values; Integrating Our Values; Keeping Values Alive; 8. The Battle Goes to the Board Room: A Shareholder Proposal Makes a Difference; Shareholders Focus on Pesticides; Shareholders Make Demands; Seeking Compromise Is Good; Lessons for Engaging With Investors-and for Investors to Engage With Companies; 9. The Battle for the Amazon Rainforest: How Greenpeace Chickens Changed McDonald's |
| Summary |
In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
McDonald's Corporation.
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| SUBJECT |
McDonald's Corporation fast |
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McDonald's Corporation. lemac |
| Subject |
Fast food restaurants -- United States -- Management
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Social responsibility of business.
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Sustainable development.
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sustainable development.
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Business ethics & social responsibility.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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BUSINESS & ECONOMICS -- Industries -- General.
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Fast food restaurants -- Management
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Social responsibility of business
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Sustainable development
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Empreses -- Responsabilitat social.
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Desenvolupament sostenible.
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Restauració ràpida -- Estats Units d'Amèrica -- Direcció i administració.
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United States
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| Form |
Electronic book
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| ISBN |
9781787568150 |
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1787568156 |
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9781787568174 |
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1787568172 |
