| Description |
1 online resource (vii, 363 pages) : illustrations |
| Series |
Hagley Perspectives on Business and Culture |
|
Hagley perspectives on business and culture.
|
| Contents |
Rethinking fashion / Regina Lee Blaszczyk -- Organizing the fashion trades. Spreading the word : the development of the Russian fashion press / Christine Ruane ; Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese ; In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard ; Licensing practices at Maison Christian Dior / Tomoko Okawa -- Inventing fashions, promoting styles. The wiener werkstatte and the reform impulse / Heather Hess ; American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer ; Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- Shaping bodies, building brands. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott ; Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown ; The body and the brand : how Lycra shaped America / Kaori O'Connor -- Customer reactions, consumer adaptations. French hairstyles and the elusive consumer / Steve Zdatny ; Ripping up the uniform approach : Hungarian women piece together a new communist fashion / Katalin Medvedev ; Why the old-fashioned is in fashion in American houses / Susan Matt |
| Summary |
This book looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries |
| Analysis |
"Multi-User" |
| Notes |
OldControl:muse9780812206050 |
| Bibliography |
Includes bibliographical references (pages 293-348) and index |
| Notes |
In English |
|
Print version record |
| Subject |
Product management -- 20th century -- History
|
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Marketing -- Management -- 20th century -- History
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Consumers' preferences -- 20th century -- History
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Fashion merchandising -- 20th century -- History
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Fashion design -- 20th century -- History
|
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HISTORY -- United States -- 20th Century.
|
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Consumers' preferences
|
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Fashion design
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Fashion merchandising
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Marketing -- Management
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Product management
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Blaszczyk, Regina Lee.
|
| LC no. |
2008295550 |
| ISBN |
9780812206050 |
|
0812206053 |
|
0812220668 |
|
9780812220667 |
|
