| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
On the first Sunday of the National Football League's 2016-17 season, a technical issue caused ESPN's fantasy-football website and mobile application to fail. ESPN's product failure is no small problem and represented a major organizational crisis; with 7.1 million unique users, ESPN represents the largest provider of a multi-billion-dollar fantasy-sport industry. This case study examined ESPN's organizational communication strategy, as well as the stakeholder responses surrounding the failure of ESPN's fantasy-football website and application on the most anticipated day of the fantasy-sport season. Using content analysis and partnering with a social media data insights company, the study examined social media messages from both the organizational and consumer side of this fantasy-sport product failure. Through sampling 1,542 social media messages from a population of 11,881 unique comments via Twitter, the reactive nature of ESPN's messages and the direct responses from its consumers was ascertained |
| Notes |
Originally Published InRuihley, B., Simmons, J., Billings, A., & Calabrese, R. (2018). Fantasy breakdown: A case study on organizational crisis communication and stakeholder reaction during mass product failure. International Journal of Sport Communication, 11(4), 552-572 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
ESPN, Inc. -- Case studies
|
| SUBJECT |
ESPN, Inc. fast |
| Subject |
Communication in crisis management -- Case studies
|
|
Fantasy sports industry.
|
|
Communication in crisis management
|
|
Fantasy sports industry
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Simmons, Jason, author
|
|
Billings, Andrew C., author
|
|
Calabrese, Rich, author
|
| ISBN |
9781526499813 |
|
1526499819 |
|
