| Description |
1 online resource |
| Contents |
A. What this Dissertation is about: Relevance, questions and approaches to arrive at the Ethics in Consumer Choice --g1. Introduction -- Motivation of the study -- Goal of the thesis and methodological approach -- Organisation of the thesis -- B. Ethics and Consumers' Choice -- 2. Consumers' decision making -- The decision making process -- Total and partial models of choice -- Preferences, utility and choice -- Decision making strategies -- 3. Measuring preferences -- Discrete choice analysis -- Theoretical framework of Discrete Choice Analysis -- The multinomial logit model and its limitations -- The latent class choice model -- Designing a choice experiment -- 4. Possibilities of ethical behaviour -- The phenomenon of ethical consumption -- Research areas of ethical consumption -- Consumers' willingness to pay -- The attitude-behaviour gap |
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Market relevance of sustainable consumption and trends -- Challenging ethical consumption -- The (missing) link between ethical, sustainable and Fair Trade consumption -- Fair Trade -- The morality of Fair Trade -- From a decentralised movement to an international label -- Social and environmental standards and labelling -- Research areas of Fair Trade -- The distribution of Fair Trade products in the mainstream -- Who benefits from higher retail prices of Fair Trade products? -- Impact of certification at the producer level -- The findings of case studies -- Shortcomings and limitations of Fair Trade -- Similarities and differences between Fair Trade and aid -- Charitable Giving -- Motivations for charitable giving -- Theoretical foundations -- Research areas of charitable giving -- Characteristics of donors -- Charitable giving in Germany -- Development of donation volume |
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Donation purposes -- Profile of active donors -- Résumé -- C. Empirical Studies based on the Example of Coffee -- 5. Relevance of Fair Trade, organic production and Cause-related Marketing for product choice -- An analysis based on the Information Display Matrix -- Theoretical approaches to explain consumers' decision making -- Methods to assess consumers' information search: The IDM -- Design of the study -- Sample and experimental results -- 6. Are ethical consumption and charitable giving substitutes or not? Insights into consumers coffee choice -- Introduction -- Goal of the study -- Methodology: Choice modelling and latent class segmentation -- Empirical application -- A choice experimental survey -- Model specification and variable definition -- Results: characterisation of the latent segments of coffee consumers |
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7. Acceptance and critical success factors of Cause-related Marketing in Germany -- Evidence from a consumer survey -- Theoretical background -- Design of the study and sample characterisation -- Empirical results -- Descriptive statistics -- CrM purchase behaviour -- Importance of product fit -- Information sources -- Willingness to switch brands because of CrM -- Cause-Brand-Fit -- Attitudes towards CrM -- Multivariate statistics -- Factor analysis regarding consumers attitudes towards CrM -- Segmenting consumers with regard to CrM -- Brand switching behaviour regarding CrM: A logit model -- Appendix C -- 8. Is Cause-related Marketing Green-Washing? -- Background on CrM and green-washing -- Introduction into Cause-related Marketing -- What is meant by calling actions and promotions green-washing? |
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What are the risks in general if consumers question corporate honesty and regard a company as a green-washer? -- Relevance for the food sector -- Similarities between CrM and Fair Trade -- Methodological background -- Empirical results -- Consumers' attitudes towards CrM and green-washing -- Determinants of consumers' green-washing attitude -- Discussion and conclusions -- 9. Is there need for more transparency and efficiency in cause-related marketing -- Background on Cause-related Marketing -- Theoretical background regarding Cause-related Marketing -- Transparency as a critical success factor for effective CrM -- Previous studies on Cause-related Marketing -- Methodological background -- The sample -- Empirical results -- D Synthesis: Ethics in Consumer Choice and Empirical Analysis based on the Example of Coffee -- 10. Summary, conclusions and implications -- Limitations -- Outlook and implications |
| Summary |
Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitable giving in general and investigates whether German consumers differentiate between different types of ethical behaviour in particular. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allow the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field that becomes more and more relevant and improves the understanding of the interdependencies as well as consumers' assessment of the possibilities of ethical behaviour. Der Inhaltn Consumers' Decision Makingn Possibilities of Ethical Behaviourn Relevance of Fair Trade, Organic Production and Cause-Related Marketing for Product Selectionn Acceptance and Critical Success Factors of Cause-Related Marketing in Germany Die Zielgruppen· Researchers and students in the fields of business, marketing and agricultural economics · Executives and consultants in commercial enterprises as well as non-profit organisations and non-governmental organisations focusing on ethical consumption, fair trade, donations, corporate social responsibility, and cause-related marketing Die AutorInDr. Nina Langen obtained her Ph. D. in agricultural economics from the University of Bonn. She conducted her Ph. D. studies at the Center for Development Research in the Department of Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of Agricultural and Food Market Research, both at the University of Bonn |
| Notes |
Diss.--Rheinischen Friedrich-Wilhelms-Universität Bonn, 2012 |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
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Print version record |
| Subject |
Fair Trade Campaign.
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| SUBJECT |
Fair Trade Campaign fast |
| Subject |
Consumers' preferences -- Moral and ethical aspects -- Germany
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Coffee.
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BUSINESS & ECONOMICS -- Marketing -- Research.
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Science économique.
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Affaires.
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Coffee
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Germany
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| Genre/Form |
dissertations.
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Academic theses
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| ISBN |
9783658007591 |
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3658007591 |
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9781283946377 |
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1283946378 |
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