| Description |
1 online resource (15 minutes) |
| Summary |
A profile / interview of Brad Parscale, the digital director for the Trump campaign who strategically used Facebook to microtarget voters in key areas on key issues. Microtargeting is the practice of generating and customizing unique ads for every individual voter. He was aided by employees from the social media sites, like Facebook, Google, and Twitter, who were embedded in the headquarters to offer firsthand knowledge and training in how best to use their product. Parscale denies microtargeting by race; the efficacy of psychographics, a controversial and manipulative practice of targeting based specifically on personality; colluding with the Russians, including the manufacture of fake news stories; creating twitter bots that promote pro-Trump tweets |
| Notes |
"50th anniversary season" |
| Performer |
Interviewee: Brad Parscale ; reporter: Lesley Stahl |
| Notes |
In English |
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Title from title screen (viewed February 20, 2024) |
| SUBJECT |
Facebook (Electronic resource) -- Political aspects
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| Subject |
Internet in political campaigns -- United States
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Political campaigns -- United States -- History -- 21st century
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Presidents -- United States -- Election -- 2016
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Internet marketing -- Social aspects -- United States
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Political campaigns -- Corrupt practices -- United States
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| Genre/Form |
interviews.
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Interviews.
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Television news programs.
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Interviews.
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Téléjournaux.
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| Form |
Streaming video
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| Author |
Parscale, Brad, interviewee
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Stahl, Lesley, on-screen presenter, interviewer
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Bar-On, Shachar, producer
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CBS Corp., publisher.
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CBS News Productions, production company.
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CBS Entertainment (Firm), production company.
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