| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In 2016, Facebook might be the strongest brand in social media. Growing exponentially in the previous 10 years, Facebook became a unique platform that no one else in the world could easily duplicate. With its strong brand name and vast number of users, Facebook generated over 2.2 billion dollars of revenue annually, 97% of which came from advertising. Looking forward to 2017 and beyond, however, Facebook could not ignore the challenge of sustaining its growth. For the past two years, Facebook saw a decline of user growth rate in its domestic US market, creating anxiety regarding revenue growth and the growth of the company itself, as Facebook was heavily, perhaps too heavily, reliant on advertising. Facebook had to expand its revenue sources and methods both by increasing advertising revenue from regions outside the US, for example the Asia-Pacific, and by generating income from sources other than advertising |
| Notes |
Description based on XML content |
| SUBJECT |
Facebook (Electronic resource) -- Case studies
|
|
Facebook (Electronic resource) fast (OCoLC)fst01781798 |
| Subject |
Advertising -- Finance -- Case studies
|
|
Corporate profits -- Case studies
|
|
Advertising -- Finance.
|
|
Corporate profits.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Gold, Natalia, author
|
| ISBN |
9781529754742 |
|
1529754747 |
|
