The genesis and promise of the green business revolution -- Electric mobility comes of age -- Renewable energy advancing fast -- How a green product lifecycle augments brand value -- Green services are the unsung heroes -- Germany -- the greenest of all -- France -- taking a zigzag path -- Iberia -- giants and windmills -- Central and Eastern Europe -- business opportunities abound -- The United States -- a chance to reinvent itself -- Brazil -- world champion in renewable energy -- China -- green on an unimaginable scale -- Japan -- a pioneer trying to set global standards -- India -- cannot afford not to go green -- MENA -- a blueprint for sustainable living? -- Green finance and the new green gold -- R & D innovation -- developing system solutions -- Qualifications -- investing in education
Summary
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy
