Title International marketing : a practical approach / Nicholas Grigoriou

Published North Ryde, N.S.W. : McGraw-Hill Australia, 2004, [that is, 2003]

Copies

Location	Call no.	Vol.	Availability
MELB	658.848 Gri/Ima		AVAILABLE

Description 55 pages : illustrations ; 27 cm Contents Chapter 16. Analysis of the international marketing environment. -- Ch. 17. Marketing research and the international marketing mix Notes "These two chapters are written to supplement the fifth edition of Marketing : a practical approach" -- Cover p. [4] Bibliography Inlcudes bibliographical references Audience For tertiary students Subject Foreign trade promotion -- Australia. Marketing -- Australia -- Textbooks. Export marketing -- Australia. International trade -- Australia. Export marketing -- Study and teaching (Higher) Export marketing -- Analysis. Genre/Form Textbooks. Author Rix, Peter. Marketing : a practical approach LC no. 00002487 ISBN 0074713418 :

  Permalink