Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Acknowledgements; Introduction: Research rationale, theoretical underpinnings and methodological considerations; 1 Mirror reflections?: The EU in print and broadcast media in the Asia-Pacific; 2 The European Union in Metaphors: Images of the EU Enlargement in the Asia-Pacific News; 3 Exposure, accessibility and difference: How Australians and New Zealanders perceive Europe and the European Union; 4 Bringing public opinion back in: Public perceptions of the EU in Thailand and South Korea
5 Europe from within, Europe from without: Understanding spontaneous perceptions of the European Union in the Asia-Pacific6 What Australians think about the EU: National interests in an international setting; 7 The Asia-Pacific power elite and the soft superpower: Elite perceptions of the EU in the Asia-Pacific; Appendix I: Media environments and sample selection; Appendix II: Portrait of the survey respondents: Australia and New Zealand; Appendix
Summary
Identifies, measures and compares public awareness and perceptions of the EU within the Asia-Pacific region and deals with the public perception of the EU outside the Union and the role of the media in shaping such perceptions
