Title Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s / Harm G. Schröter

Published Dordrecht, the Netherlands ; Norwell, MA : Springer, ©2005

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Description 1 online resource (xii, 268 pages) Contents Americanization as a comprehensive concept of economic development during the 20th century -- The first wave of Americanization, 1870-1945 -- Fordism and Taylorism come to Europe -- The second wave of americanization: the great post-war boom, 1945-1975 -- Mass production, mass distribution, and new technology -- Managing firms and their consumers -- Americanization's third wave from the 1980s -- Economic slowdown and the American model -- Companies and consumers -- Industrial relations as a barrier to americanization Summary One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development Analysis economie economics bedrijfswetenschap management science internationale economie international economy politicologie political science Management studies, Business Administration, Organizational Science (General) Economics (General) Management, bedrijfskunde, organisatiekunde (algemeen) Economie (algemeen) Bibliography Includes bibliographical references (pages 233-251) and index Notes English Subject Economic surveys -- Europe BUSINESS & ECONOMICS -- International -- Marketing. POLITICAL SCIENCE -- International Relations -- Trade & Tariffs. BUSINESS & ECONOMICS -- International -- General. BUSINESS & ECONOMICS -- Exports & Imports. Economic surveys -- Europe. Affaires. Science économique. Economie de l'entreprise. Economic history Economic surveys International economic relations Economische invloeden. Amerikanisatie. Ekonomisk utveckling -- amerikanska influenser -- Europa -- 1900-talet. SUBJECT United States -- Foreign economic relations -- Europe Europe -- Foreign economic relations -- United States United States -- Economic conditions. http://id.loc.gov/authorities/subjects/sh85140020 Europe -- Economic conditions. http://id.loc.gov/authorities/subjects/sh85045668 Subject Europe -- Economic conditions. United States -- Foreign economic relations -- Europe. Europe -- Foreign economic relations -- United States. United States -- Economic conditions. Europe United States Form Electronic book LC no. 2005278364 ISBN 9781402029349 1402029349 1402028849 9781402028847 128026232X 9781280262326 9786610262328 6610262322

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