Machine derived contents note: Part One: Narratives Of Normality -- 1. Post-Soviet Life -- 2. Culture and Ideology: The Conception of the Normal -- 3. The Charged Symbolism of Transition -- 4. The Economy of Dependence: Gift Exchange, Consumption, and Aid -- Part Two: History And Memories -- 5. Nation Building: The Formulation of the Estonian Swedish Identity, 1870-1940 -- 6. National Heritage in the Soviet Union and Post-Soviet Estonia -- 7. Conclusion: How to be Estonian -- Epilogue -- Appendix -- Bibliography -- Index