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Book Cover
E-book
Author Banda, Syvia, author

Title Chipotle Mexican Grill, Inc. : supply chain in crisis (A) / Syvia Banda, Elizabeth Sadler, Bradley Wise, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond
Notes Originally published: Banda, S., Sadler, E., Wise, B., & ORourke, J. S. (2016). Chipotle Mexican Grill, Inc.: Supply chain in crisis (A). 16-05 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Chipotle Mexican Grill, Inc.
Fast food restaurants -- United States -- Management -- Case studies.
Food industry and trade -- United States -- Case studies.
Escherichia coli infections -- United States -- Case studies.
Food contamination -- United States -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Moon, Fable, author
Wise, Bradley, author
O'Rourke, James S., 1946- author
ISBN 9781526406781 (ebook)