| Description |
1 online resource : illustrations |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
Many researchers have focused on small business survivability yet the mortality rates of small businesses worldwide continues to exceed 50% within the first 5 years of business. In this study, I used a qualitative method utilizing a multisite case study to understand from entrepreneurs how they captured, converted, and integrated knowledge with the sole purpose to survive. Convenience, criteria, and snowball sampling methods were used to gain a firsthand knowledge from the entrepreneurs to tell their story of survival. The study was important because since 2007, failure rates of small businesses in the United States have increased 40%, with California having the largest business failure rate of 69% as compared to the U.S. failure rate. I conducted face-to-face semi-structured interviews with each participant, and took handwritten notes since the participants did not want to be recorded. I coded the data using three-step process of open, axial, and selective coding. Selective coding is when the emerging themes are solidified by a continual process of asking how and why questions. I also used member checking throughout the coding process, including asking each participant for his or her acceptance of the final themes and sub-themes. From this case study, readers will learn how I used qualitative design with case study methodology. In addition, they will understand how I created criteria for the study, how I used semi-structured interviews, how I created the questions used in the semi-structured interviews, how the data were coded, and how I struggled with interpreting my data into results, and involving my research participants throughout the process |
| Bibliography |
Includes bibliographical reference and index |
| Notes |
Description based on XML content |
| Subject |
Business failures -- California -- Interviews.
|
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Business failures -- United States -- Interviews.
|
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Entrepreneurship -- United States -- Interviews.
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Small business -- United States -- Interviews.
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| Genre/Form |
Interviews.
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|
Interviews.
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| Form |
Electronic book
|
| ISBN |
1526485052 |
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9781526485052 (ebook) |
|
