Title Legal issues relating to new ventures : protecting your intellectual assets / Andrew J. Sherman

Published London : Henry Stewart Talks, 2011

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HSTalks Business & Management Collection

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Description 1 streaming video file (49 min.) Series Entrepreneurship Henry Stewart talks. Marketing & management collection. Entrepreneurship Contents Intellectual & human capital -- Intangible assets & intellectual property types -- Intellectual Asset Management (IAM) -- Intellectual property law -- Patents: key issues -- Trademarks: key issues -- Copyrights: key issues -- Work for hire -- Trade secrets: key issues -- Standards for protection -- Implementing a protection program -- Trade secret litigation -- Trade dress: key issues -- Harvesting process -- Intellectual assets, growth and revenues Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Entrepreneurship -- Law and legislation Intellectual property. New business enterprises -- Law and legislation. intellectual property. Intellectual property. New business enterprises -- Law and legislation. Form Streaming video

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