| Description |
1 online resource (xiv, 150 pages) : illustrations |
| Contents |
Front matter -- Executive summary -- 1: Introduction -- 2: Development of a positioning statement, themes, and messages -- 3: Research results -- 4: Conclusions and recommendations -- Appendix A: Biographies of committee members -- Appendix B: In-depth interviews: interviewer's guide -- Appendix C: Focus groups: moderator's guide -- parents -- Appendix D: Focus groups: moderator's guide -- teens -- Appendix E: Youth triads: moderator's guide -- Appendix F: Online survey |
| Summary |
"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the public off." "Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science."--Jacket |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
|
Print version record |
| Subject |
Engineering -- United States -- Public opinion
|
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Engineering -- Social aspects -- United States
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Engineers -- United States -- Public opinion
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TECHNOLOGY & ENGINEERING -- History.
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Engineering -- Social aspects
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Engineers -- Public opinion
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United States
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| Form |
Electronic book
|
| Author |
National Academy of Engineering. Committee on Public Understanding of Engineering Messages.
|
| ISBN |
9780309119351 |
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0309119359 |
|
1281767328 |
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9781281767325 |
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9786611767327 |
|
6611767320 |
|
0309134358 |
|
9780309134354 |
|
