Description |
1 online resource (x, 276 pages) |
Contents |
Reformatory farewell -- A pitcher leads -- Stardom arrives -- Best at his craft -- Labor relations -- Home run king -- Magnates -- A new record -- New York City and fans -- New team, new city -- Train travel -- The Yankees, the judge and the agent -- Ruth's business partner, Christy Walsh -- Free to be a cartel -- Celebrity and hero -- Yankees win -- Advertising's muscles -- The usual greatness -- Barnstorming -- The worst -- Newspapers and magazines everywhere -- A sign of glory -- Johnny Sylvester: seizing an opportunity -- A prized year -- Radio and newsreels and play-o-graph -- Another sweep -- Male clubs and masculinity -- Many deaths, one marriage -- Ruth and children -- The $80,000 year -- Ruth's confederates, the sportswriters -- The last tour -- Last times (1932-1935) -- An entertainer (1936 and after) -- Collecting baseball objects |
Summary |
"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser"-- Provided by publisher |
Bibliography |
Includes bibliographical references and index |
Notes |
Online resource; title from PDF title page (EBSCO, viewed July 31, 2018) |
Subject |
Ruth, Babe, 1895-1948.
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SUBJECT |
Ruth, Babe, 1895-1948 fast |
Subject |
Baseball players -- United States -- Biography
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Baseball players -- United States -- Social conditions -- 20th century
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Mass media and sports -- United States -- History -- 20th century
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Endorsements in advertising -- United States -- History -- 20th century
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BIOGRAPHY & AUTOBIOGRAPHY -- Sports.
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GAMES -- Gambling -- Sports.
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SPORTS & RECREATION -- Business Aspects.
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SPORTS & RECREATION -- Essays.
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SPORTS & RECREATION -- History.
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SPORTS & RECREATION -- Reference.
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TRAVEL -- Special Interest -- Sports.
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Baseball players
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Endorsements in advertising
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Mass media and sports
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United States
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Genre/Form |
Biographies
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History
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Biographies.
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Biographies.
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Form |
Electronic book
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ISBN |
9781476626628 |
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1476626626 |
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