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Book Cover
Author Puglisi, Gemma R.

Title Public relations campaigns and portfolio building / Gemma R. Puglisi
Published Upper Saddle River, NJ : Allyn & Bacon, [2012]


Location Call no. Vol. Availability
 W'BOOL  659.2 Pug/Prc  AVAILABLE
 MELB  659.2 Pug/Prc  AVAILABLE
Description xiii, 100 pages : illustrations ; 23 cm
regular print
Contents Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint : how are your deliverables coming along? -- The final presentation : your hard work comes together -- Case studies
Bibliography Includes bibliographical references
Subject Employment portfolios -- Case studies.
Mass media and business.
Public relations -- Case studies.
Public relations -- Management.
Employment portfolios.
Public relations.
Genre/Form Case studies.
ISBN 0205824102
Other Titles Public relations campaign & portfolio building
Public relations campaigns & portfolio building