Title Looking beyond the face of IBM's CEO Virginia Rometty : a critical analysis of IBM's online marketing and recruitment materials from a gendered perspective / Julia Storberg-Walker

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary This activity-based case study focuses on IBM's public efforts towards recruiting, retaining, and advancing women into global leadership roles. IBM has a sustained record of accomplishments in promoting workplace diversity and inclusion across a wide spectrum (including gender and multicultural awards), and at the same time remaining focused on the strategic imperatives of markets, customers, and future technology needs Notes Online resource; title from home page (viewed on April 29, 2016) Subject International Business Machines Corporation. SUBJECT International Business Machines Corporation fast Subject Employees -- Recruiting -- Computer network resources -- Case studies Women employees -- Case studies Internet marketing -- Case studies Sex discrimination against women -- Case studies Sex discrimination in employment -- Case studies Employees -- Recruiting -- Computer network resources Internet marketing Sex discrimination against women Sex discrimination in employment Women employees Genre/Form Case studies Form Electronic book ISBN 9781473973299 1473973295

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