| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In 2017, the airline industry has been at the center of a number of viral video incidents ranging from a passenger being injured while being dragged off a United Airline flight, to an American Airline's employee challenging a male passenger to a fight. With events like these, it is an opportune time for an airline to position itself as a leader in customer service and travel amenities. Emirates Airline, based out of and owned by the country United Arab Emirates, has long attempted to do just that by providing services to passengers that go above and beyond many of the standard features one would see on any of the big three US airline carriers. This case provides an examination of Emirates Airline, their history, their strategy and positioning, as well as a brief overview of some external threats and internal strengths and weaknesses for analysis. The accompanying teaching note provides educators a series of learning objectives to achieve through a series of discussion, assignments, and a project |
| Notes |
Originally Published InMathe, K., Finnell, L., & Peterman, P. (2019). Emirates Airline: The new norm of air travel?. Journal of Hospitality & Tourism Cases, 7(3), 27-36 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Emirates (Airline) -- Case studies
|
| SUBJECT |
Emirates (Airline) fast |
| Subject |
Airlines -- Public relations -- Case studies
|
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Tourism.
|
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Marketing -- Management.
|
|
Airlines -- Public relations
|
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Marketing -- Management
|
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Tourism
|
| Genre/Form |
Case studies
|
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Case studies.
|
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Études de cas.
|
| Form |
Electronic book
|
| Author |
Finnell, Lauren, author
|
|
Peterman, Paige, author
|
| ISBN |
9781529717792 |
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1529717795 |
|
