| Description |
1 online resource (48 pages) |
| Series |
Trends in Southeast Asia, 0219-3213 ; 2019, no. 16 |
|
Trends in Southeast Asia ; 2019, no. 16.
|
| Contents |
Frontmatter -- FOREWORD -- E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits -- CONCLUSION -- APPENDIX: SURVEY RESULTS |
| Summary |
Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to sh |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
|
Online resource; title from digital title page (viewed on December 16, 2021) |
| Subject |
Electronic commerce -- Malaysia
|
|
Small business -- Malaysia
|
|
Internet marketing -- Malaysia
|
|
BUSINESS & ECONOMICS -- Economics -- General.
|
|
Small business
|
|
Internet marketing
|
|
Electronic commerce
|
|
Malaysia
|
| Form |
Electronic book
|
| Author |
Kam, Jia Yi Andrew, author
|
|
ISEAS-Yusof Ishak Institute, publisher.
|
| ISBN |
9789814881395 |
|
9814881392 |
|
