Insurgent groups and the quest for overseas activism -- Power, exchange, and marketing -- From ethnic to environmental conflict: Nigeria's Ogoni movement -- The making of an antiglobalization icon: Mexico's Zapatista uprising -- Transnational marketing and world politics
Summary
"The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket
Bibliography
Includes bibliographical references (pages 207-225) and index
