Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan
Bibliography
Includes bibliographical references (pages 291-308) and index
Notes
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
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