| Description |
1 online resource (323 pages) |
| Contents |
Cover; Title Page; Copyright; Contents; About the Authors; Introduction: Our BrandED Short Story; Eric's Path; Trish's Path; The Brandality Modality -- Welcome to the Branded Conversation; Conversation 1: From Brand to BrandED; Part One: In Brand We Trust; Today's Icons; A Short Brand History for BrandED Educators; Engagement Expectation Has Come to Schools; What Brand Isn't; Brand Is Feeling; Promoting a School Brand; Survey the Landscape: Who's Got the Feeling for BrandED?; Strong BrandED Leadership = Strong Brand; Talking the BrandED Talk |
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Part Two: BrandED Matters to Today's School LeadersBrandED Leadership Is "Business as Unusual"; BrandED Results Can Empower Schools; Part Three: BrandED Unifies a School Improvement Plan; Relating to the School's External Macroenvironment; Standards and Brand Building; Microenvironment and the School Brand; BrandED Content Fuels Stakeholder Connection; BrandED School Improvement: Culture, Performance, and Resourcing; The BrandED Storyteller-in-Chief; The Macronarrative and Micronarrative for Creating Stories; Conversation 1 Tips; Conversation 1 Reflections |
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Conversation 2: In the Zone for BrandED InnovationPart One: The Psychology of BrandED Innovation; Ready to Innovate; Understand Behavior, Understand BrandED; The Digital Bookshelf for BrandED Thinking; The Psychology of a Creative BrandED Leader; The Creative Value of Relational Behavior; Part Two: Tools to Inspire BrandED Innovation; A Tool for Creating the BrandED Tone: PERMA; A Tool for Setting the Branded Direction: SWOT; Part Three: BrandED Reputation Management; "What If?" and Brand Reputation; Brand Management in the Digital Age; Conversation 2 Tips; Conversation 2 Reflections |
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Conversation 3: Developing a BrandED Leadership PresencePart One: A "Personal Professional" BrandED You; Owning a "Personal Professional Brand" and an "Institutional Brand"; Capturing Your Unique Personal Professional Brand; Trying Out Your Personal Professional Brand; The Leadership Return on Building Your Brand; Brand Yourself for Authentic Perception; First Steps for Relating; Growing Value in Your BrandED Self; Part Two: Be the BrandED Storyteller-in-Chief; Think "BrandED Lead"; Understand the Assets of a BrandED Collective Team; The BrandED Leadership Collective |
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Consolidating for a Strong Brand MessageSetting the Collaborative Table for the School Brand; Getting out Ahead: Communicating as the Storyteller-in-Chief; Engaging an Audience Is Crucial to BrandED Leaders; School Digital Transparency Leads to Remarkable Partnering; Creating a Deeper BrandED Leader Mission Statement; Part Three: The BrandED Leader as "Edupreneur"; Conversation 3 Tips; Conversation 3 Reflections; Conversation 4: Developing Your BrandED Strategic Plan; Part One: The BrandED Drivers; Daily Targets Connect to BrandED Driver Leadership |
| Notes |
Starting the Driver Conversation for Your BrandED Team |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Educational leadership -- Marketing
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Branding (Marketing)
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branding.
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Branding (Marketing)
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| Form |
Electronic book
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| Author |
Rubin, Trish
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| ISBN |
9781119244585 |
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1119244587 |
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