A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- RealSource India : HIV/AIDS in the back office to the world -- WinThai : initiating HIV/AIDS action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program
Bibliography
Includes bibliographical references (pages 261-317) and index
Notes
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