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Book Cover
E-book
Author Faulk, Saskia, 1966-

Title AIDS and business / Saskia Faulk and Jean-Claude Usunier
Published New York : Routledge, 2009

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Description 1 online resource (xxii, 331 pages) : illustrations
Series Routledge advances in management and business studies ; 41
Routledge advances in management and business studies ; 41.
Contents A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- RealSource India : HIV/AIDS in the back office to the world -- WinThai : initiating HIV/AIDS action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program
Bibliography Includes bibliographical references (pages 261-317) and index
Notes Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
Print version record
Subject AIDS (Disease) -- Economic aspects
Acquired Immunodeficiency Syndrome -- economics
HIV Infections -- economics
Developing Countries -- economics
HIV Infections -- prevention & control
Organizational Case Studies
Public Health -- economics
MEDICAL -- AIDS & HIV.
HEALTH & FITNESS -- Diseases -- AIDS & HIV.
AIDS (Disease) -- Economic aspects
Form Electronic book
Author Usunier, Jean-Claude.
ISBN 9780203874684
0203874684
9780415454636
0415454638
9781135218768
1135218765