Description |
1 online resource (1 PDF (xii, 143 pages)) |
Series |
Economics collection, 2163-7628 |
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2013 digital library
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Economics collection. 2163-7628
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Contents |
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index |
Summary |
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior |
Analysis |
religion |
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religiosity |
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religious affiliation |
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belief systems |
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Christian |
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Jew |
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Muslim |
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Hindu |
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Buddhist |
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Confucianist |
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Taoist |
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behavioral economics |
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consumer behavior |
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decision making |
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morality |
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donation behavior |
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sustainability |
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holidays |
Notes |
Title from PDF title page (viewed January 3, 2014) |
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Part of: 2013 digital library |
Bibliography |
Includes bibliographical references (pages 123-135) and index |
Subject |
Economics -- Religious aspects.
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Economics -- Psychological aspects.
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Multiculturalism in advertising.
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Consumer behavior -- Religious aspects
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BUSINESS & ECONOMICS -- Business Ethics.
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Economics -- Psychological aspects
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Economics -- Religious aspects
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Multiculturalism in advertising
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Form |
Electronic book
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Author |
Kahle, Lynn R., author
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ISBN |
9781606497050 |
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1606497057 |
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