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Book Cover
E-book
Author Eagle, Lynne

Title Ethical dimensions of medical and pharmaceutical marketing
Published Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016

Copies

Description 1 online resource (121 pages)
Series Marketing Intelligence & Planning ; v. 34
Marketing Intelligence & Planning
Contents Cover ; Editorial advisory board ; Guest editorial ; The dark side of the pharmaceutical industry ; Went in for Botox and left with a rhinoplasty ; Transparency of hope ; Social media in medical and health care: opportunities and challenges ; Content and compliance of pharmaceutical social media marketing ; Empowering or misleading? Online health information provision challenges
Notes Print version record
Subject Drugs -- Marketing -- Moral and ethical aspects
Medical ethics.
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling -- General.
Drugs -- Marketing -- Moral and ethical aspects
Medical ethics
Form Electronic book
Author Dahl, Stephen
Alejandro, Thomas Brashear
ISBN 9781787140776
1787140776