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Book Cover
E-book
Author Ellery, Tony

Title Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen
Published Hoboken, N.J. : John Wiley & Sons, ©2012
Online access available from:
Wiley Online Books    View Resource Record  

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Description 1 online resource (xxii, 389 pages) : illustrations
Contents pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management
Summary A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get
Notes Includes index
Bibliography Includes bibliographical references and index
Notes English
Subject Pharmaceutical industry -- Economic aspects
Drug approval -- Economic aspects
Drug Industry -- economics
Drug Approval -- economics
Economics, Pharmaceutical -- legislation & jurisprudence
Marketing -- methods
Pharmaceutical Preparations -- economics
BUSINESS & ECONOMICS -- Industries -- Service.
Pharmaceutical industry -- Economic aspects
Form Electronic book
Author Hansen, Neal
ISBN 9781118266793
111826679X
9781118266755
1118266757
9781118265895
1118265890
0470487534
9780470487532
9786613621313
6613621315