| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme |
| Notes |
Online resource; title from home page (viewed on April 8, 2016) |
| Subject |
Drinking of alcoholic beverages -- Health aspects -- England -- Wolverhampton -- Case studies
|
|
Drinking of alcoholic beverages -- Social aspects -- England -- Wolverhampton -- Case studies
|
|
Social marketing -- Case studies
|
|
Drinking of alcoholic beverages -- Health aspects
|
|
Drinking of alcoholic beverages -- Social aspects
|
|
Social marketing
|
|
England -- Wolverhampton
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Smith, Michelle, author
|
| ISBN |
9781473928176 |
|
1473928176 |
|
