| Description |
xix, 230 pages : illustrations ; 23 cm |
| Contents |
Part I. Background and Framework -- Chapter 1. Current Isses and Challenges -- Barriers to Communication -- Field of Health Communication -- Chapter 2. Public Health Communication: A Planning Framework -- Public Health Communication Framework -- Examples of Applying the Public Health Communication Planning Framework -- Chapter 3. Translating Public Health Data -- Locating Public Health Data and Other Scientific Information -- Translating Public Health Data: General Considerations -- Translating Public Health Data: Recommended Formats -- Challenges and Barriers -- Part II. Audiences -- Chapter 4. General Public: Communicating to Inform -- Getting to Know the Audience -- Information Processing -- Message Development and Planning -- Challenges and Barriers -- Chapter 5. General Public: Communicating to Persuade -- Overview of Persuasive Health Communication Approaches and Theories -- Purpose and Audience -- Message Development, Media and Channel Selection, and Evaluation -- Chapter 6. Communicating Public Health Information to the News Media -- Purpose, Audience, and Message -- Message Production, Delivery, and Timing -- General Characteristics and Recommendations for Communicating with the News Media -- Specific Recommendations for Communicating with the News Media -- Media Advocacy -- Challenges and Barriers -- Chapter 7. Communicating Public Health Information to Policy Makers -- Characteristics of Policy Makers -- Purpose, Audience, and Message -- Selecting a Spokesperson and Message Production and Delivery -- General Recommendations for Communicating with Policy Makers -- Additional Recommendations for Communicating with Elected Officials -- Challenges and Barriers -- Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations -- Types of Private and Voluntary Health Organizations -- Rationale for Communicating Information to Private and Voluntary Health Organizations -- Purpose, Audience, and Message -- Suggested Types of Public Health Data to Communicate -- Negotiating an Exchange -- Challenges and Barriers -- Part III. Message Delivery -- Chapter 9. Written Communication -- Types of Written Materials Used in Public Health Communication -- Purpose, Audience, and Message -- General Recommendations for Written Communication -- Specific Recommendations for Written Communication -- Writing for Low Literacy Audiences -- Chapter 10. Oral Presentations -- Characteristics of Oral Presentations -- Additional Recommendations for Improving Oral Presentations -- Challenges and Barriers -- Chapter 11. Visual Communication -- General Considerations -- Purpose, Audience, and Message -- Specific Visual Communication Modalities -- Other Considerations for Visual Communication -- Challenges and Barriers -- Chapter 12. Electronic Communication -- General Considerations for Electronic Communication in Public Health -- Purpose, Audience, and Message -- Specific Recommendations for E-mail -- Specific Recommendations for Web Sites -- Limitations of Electronic Communication -- Chapter 13. Risk Communication -- Risk Perception -- Purpose, Audience, and Message -- Message Production and Delivery -- Recommendations for Risk Communication -- Challenges and Barriers -- Risk Communication Planning -- Bioterrorism and Communication -- Part IV. Next Steps -- Chapter 14. Future Directions -- Increased Health Communication Education and Training -- Increased Health Communication Research -- Improved Translation of Existing Public Health Information -- Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels -- Improved Cultural Communication Competency -- Building Infrastructure for Equitable Access and Use of New Communication Technologies -- Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information -- Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data -- Appendix 3. Internet Web Sites for States and the District of Columbia |
| Summary |
As the first of its kind, this book provides a comprehensive approach to help public health practitioners in both the public and private sector to improve their ability to communicate with different audiences. From the news media to legislators, and from visual communication to electronic communication, every chapter provides practical, With real-world recommendations and examples on how to communicate public health information to nonscientific audiences more effectively |
| Bibliography |
Includes bibliographies and index |
| Subject |
Communicable disease control -- Methods
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Public health.
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Disease Notification -- Methods
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Communication in medicine.
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Public health practice
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Disease Notification.
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Communicable Disease Control.
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Communicable Disease Control -- methods.
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Disease Notification -- methods.
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Public Health.
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| Author |
Nelson, David E., M.D.
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American Public Health Association.
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| ISBN |
0875530273 |
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