| Description |
1 online resource (1 online resource) : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The Swedish cosmetics company, Oriflame, has successfully entered the Indian marketplace as the leading cosmetics marketer in the region. This case study examines the strategies that Oriflame adopted to overcome the challenges that the Indian marketplace poses for direct marketers |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Oriflame and the Indian Marketplace. In International marketing (page 547). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Direct marketing -- India -- Case studies
|
|
Cosmetics -- Marketing -- Case studies
|
|
Cosmetics -- Marketing
|
|
Direct marketing
|
|
India
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506323558 |
|
1506323553 |
|
