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Author Purkayastha, Debapratim, author

Title Mspace : GroupM's interactive digital learning system aping social networks / written by Debapratim Purkayastha
Published Hyderabad, Andhra Pradesh : IBS Center for Management Research, [2009]
copyright 2009


Description 1 online resource (4 pages) : illustrations
Series Human resource management online (text)
Summary In 2008, leading global media investment management company, GroupM, started an online training initiative that closely resembled a social networking site. The program called Mspace, was created to bolster the interactive advertising knowledge of its employees and build their digital skills. The program made use of personas to deliver the training modules
Notes Case code: CLHR030
Title from resource description page (viewed May 26, 2015)
Bibliography Includes bibliographical references
Notes In English
Subject Digital communications -- Case studies
Employees -- Training of -- Case studies
Social networks -- Case studies
Digital communications.
Employees -- Training of.
Social networks.
Genre/Form Case studies.
Form Electronic book