| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
In order to be permitted to enter the United States retail market, De Beers Ltd. is expected to plead guilty to a lawsuit accusing them of price fixing. While trying to present itself as the conscientious leader of an otherwise sordid, often dangerous diamond business, the company finds itself facing the daunting task of balancing an admission of guilt and the negative media attention it may draw with an unpredictable American diamond consumer |
| Notes |
Originally published: Daygun, A., McDaniel, H., Thomas, M., & ORourke, J. S. (2004). De Beers Ltd.: Polishing up its brand for the U.S. market (B). 04-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
De Beers (Firm)
|
|
Diamond industry and trade -- Marketing
|
|
Diamond industry and trade -- Corrupt practices
|
|
Price fixing.
|
|
Branding (Marketing)
|
|
branding.
|
|
Branding (Marketing)
|
|
Diamond industry and trade -- Corrupt practices
|
|
Price fixing
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
McDaniel, Holly, author
|
|
Thomas, Meagan, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406095 |
|
1526406098 |
|
