Cover; Contents; List of Tables; List of Figures; Foreword; Preface; Acknowledgements; 1 -- Rural Women Entrepreneurs and Achievement Motivation; 2 -- The Setting: Acord's Micro-Enterprise Project for Rural Women; 3 -- Poor Rural Women as Entrepreneurs; 4 -- Measuring Achievement Motivation in Rural Women Micro-entrepreneurs; 5 -- Personal Stories of Achievers and Non-Achievers; 6 -- Patterns of Male Response; 7 -- Summary, Conclusion and the way Forward; Appendix: Organisations Supporting Micro-enterprise; Bibliography; Index; About the Authors
Summary
Rural Women's Road to Empowerment provides original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. Authors Kiron Wadhera and George Koreth also describe in detail a replicable and scalable ""cash-less"" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be us