Title Branding through experiential marketing : launch of "National Geographic" in an emerging country / Nükhet Vardar

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (20 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Human factor in services -- Experiential marketing -- Ambler and Styles -- National geographic -- Importance of personal experience -- Consumer behavior Notes Animated audio-visual presentation with synchronized narration Extended-form case study Title from title frames SUBJECT National geographic. http://id.loc.gov/authorities/names/n00047605 National geographic fast (OCoLC)fst01357765 Subject Branding (Marketing) -- Developing countries Branding (Marketing) -- Turkey Consumer behavior -- Developing countries Consumer behavior -- Turkey Customer relations. Target marketing. Branding (Marketing) Consumer behavior Customer relations Target marketing Developing countries Turkey Form Streaming video

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