Title Enhance inbound and outbound marketing with a trusted single view of the customer / Chuck Ballard [and others]

Edition 1st ed Published Poughkeepsie, NY : IBM Corp., International Technical Support Organization, 2014

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Description 1 online resource (1 volume) : illustrations Series IBM redbooks IBM redbooks. Bibliography Includes bibliographical references Notes Online resource, title from cover page (Safari, viewed August 6, 2014) Subject Marketing -- Management -- Computer programs Database management -- Marketing Marketing -- Computer programs Marketing -- Computer programs Marketing -- Management -- Computer programs Commerce. Business & Economics. Marketing & Sales. Form Electronic book Author Ballard, Chuck. International Business Machines Corporation. International Technical Support Organization ISBN 073843955X 9780738439556

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