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Subjects (1-17 of 17)
Database marketing.
1
E-book
2016

Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships


Bock, Koen W. De



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Electronic Resources
2
Streaming video
2016

Applied data mining for business analytics


Delen, Dursun, on-screen presenter.

[Place of publication not identified] : Pearson FT Press, 2016

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Electronic Resources
3
Book
1991

Computer-aided marketing and selling : information asset management


Shaw, Robert, 1950-

Oxford : Butterworth-Heinemann, 1991

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 MELB  658.800285575 Sha/Cam  AVAILABLE
4
Book
2004

Consumer insight : how to use data and market research to get closer to your customer




Sterling, Va. : Kogan Page, 2004

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 MELB  658.834 Sto/Cih  AVAILABLE
5
E-book
2012

Customer and business analytics : applied data mining for business decision making using R


Putler, Daniel S., author



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Electronic Resources
6
Book
2003

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs


Hughes, Arthur Middleton.

New York : McGraw-Hill, 2003

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 MELB  658.84 Hug/Cls  AVAILABLE
7
Streaming video
1997

Database marketing






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8
Book
2008

Database marketing : analyzing and managing customers


Blattberg, Robert C., 1942-

New York : Springer, 2008

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 WATERFT BUSINESS  658.872 Bla/Dma  AVAILABLE
9
E-book
2008

Database marketing : analyzing and managing customers


Blattberg, Robert C., 1942-



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10
Book
1999

Global marketing for the digital age


Bishop, Bill, 1957-

Lincolnwood, Ill. : NTC Business Books, 1999

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 MELB  658.848 Bis/Gmf  AVAILABLE
11
Streaming video
2009

How Tesco used its clubcard programme to revive its brand and become a market leader


Stone, Merlin, 1948- presenter.

London : Henry Stewart Talks, 2009

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Electronic Resources
12
Book
1998

Marketing in the cyber age : the why, the what, and the how


Rohner, Kurt, 1954-

Chichester, [England] ; New York : J. Wiley, [1998]

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 MELB  658.84 Roh/Mit  AVAILABLE
13
Book
1997

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry


Newell, Frederick, 1926-

New York : McGraw-Hill, [1997]

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 W'BOOL  658.8 New/Nro  AVAILABLE
14
E-book
2002

Optimal database marketing : strategy, development, and data mining


Drozdenko, Ronald G



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Electronic Resources
15
E-book
2010

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg


Blattberg, Robert C., 1942-



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16
Book
2000

Principles of direct and database marketing


Tapp, Alan.
Second edition
Harlow : Financial Times Prentice Hall, 2000

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 WATERFT BUSINESS  658.84 Tap/Pod 2000  AVAILABLE
17
Book
2005

Principles of direct and database marketing


Tapp, Alan, author
Third edition
Harlow : Financial Times Prentice Hall, 2005

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.84 Tap/Pod 2005  AVAILABLE
 MELB  658.84 Tap/Pod 2005  AVAILABLE
 W'BOOL  658.84 Tap/Pod 2005  AVAILABLE
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