Title Designing effective Web surveys / Mick P. Couper

Published Cambridge ; New York : Cambridge University Press, 2008

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Description 1 online resource (xvii, 398 pages) : color illustrations Contents The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design Summary A practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory Bibliography Includes bibliographical references (pages 363-387) and indexes Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL English Print version record digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL SUBJECT Dierkes, Karl J. swd Subject Social surveys -- Methodology Internet surveys. Surveys -- Methodology -- Technological innovations Data Collection -- organization & administration Internet Research Design SOCIAL SCIENCE -- Research. SOCIAL SCIENCE -- Methodology. Internet surveys Social surveys -- Methodology Umfrage Empirische Sozialforschung Genre/Form dissertations. Academic theses Academic theses. Thèses et écrits académiques. Form Electronic book ISBN 9780521889452 0521889456 9780521717946 0521717949 9780511454486 0511454481 0511456212 9780511456213 9780511457524 0511457529 9780511499371 051149937X 0511736665 9780511736667 1107201225 9781107201224 9786611944841 6611944842 0511453507 9780511453502 0511455518 9780511455513

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