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Author Singh, Shikha, author

Title "Yes Madam" : digitized services right here and right now / Shikha Singh (Department of Management, Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Noida, India) and Shweta Mittal (Department of Management, Bennett University, Noida, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2020
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (5 pages) : 20 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 2
Notes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate the organisational challenges of a digitally facilitated/based start-up and find solutions to overcome the challenges
"Yes Madam"-salon at home was a business enterprise, providing beauty and wellness services at the doorstep through a mobile application and web-based platform. The case describes the reason for opening the doorstep beauty services, its revenue model and aims to provide quality services to lower- and middle-income strata. The case will help students to understand the working mechanism of digitized salon services and associated challenges; prominent ones being attracting, selecting and retaining the beauticians and providing the standardised services. The case has examined the low-price services for the consumers delivered by the company. The case also discussed their plans for diversification and penetration into the untapped markets
Graduates and postgraduates
Teaching Notes are available for educators only
Includes index
Bibliography Includes bibliographical references
Notes Print version record
Subject Beauty shops -- Customer services -- Case studies
Web-based user interfaces -- Case studies
Beauty shops -- Management -- Case studies
Business & Economics, Customer Relations.
Customer services.
Form Electronic book
Author Mittal, Shweta, author