Title Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker

Edition [Australian edition] Published Sydney : Prentice Hall, 1998

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.800994 Lov/Sma		AVAILABLE

Description xi, 570 pages : illustrations, portraits ; 24 cm Notes 'The first edition of 'Services Marketing', published in 1984 (with editions in 1991 and 1995), was developed and taught at the Harvard Busienss School. This edition represents another substential revision and update...'--preface Includes index Bibliography Includes bibliographical references and index Audience Tertiary students Subject Customer services -- Australia -- Marketing. Customer services -- New Zealand -- Marketing. Service industries -- Australia -- Marketing. Service industries -- New Zealand -- Marketing. Author Patterson, Paul. Walker, Rhett H. ISBN 0724811230

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