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Subjects (1-2 of 2)
Customer relations -- Marketing.
1
2002
CRM automation
Goldenberg, Barton J.
Upper Saddle River, N.J. ; [London] : Prentice Hall PTR, [2002]
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MELB
658.812 Gol/Crm
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2
2013
The helpfulness of user-generated product reviews : a retailer's perspective
Pan, Yue, (Associate Professor of Marketing, University of Dayton, USA)
London : Henry Stewart Talks, 2013
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