Title Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu

Published New York, NY : Palgrave Macmillan, 2013

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Description 1 online resource Series Palgrave Macmillan series in global public diplomacy Palgrave Macmillan series in global public diplomacy. Contents 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion Summary "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others."-- Provided by publisher Bibliography Includes bibliographical references and index Notes English Print version record Subject Communication and culture -- India International relations and culture -- India Communication, International. Mass media policy -- India National characteristics, East Indian. East Indians. Political science & theory -- India. Cultural studies -- India. POLITICAL SCIENCE -- International Relations -- General. HISTORY -- Asia -- India & South Asia. HISTORY -- Social History. PSYCHOLOGY -- Social Psychology. Communication and culture Communication, International Diplomatic relations International relations and culture Mass media policy National characteristics, East Indian Diplomatie Internationale Politik Öffentlichkeitsarbeit Political science & theory -- India. Cultural studies -- India. Politics and Government. SUBJECT India -- Foreign relations. http://id.loc.gov/authorities/subjects/sh86007270 Subject India Indien India. Genre/Form History Form Electronic book ISBN 9781137027894 1137027894 1349439819 9781349439812

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