| Description |
1 online resource (1 pages) : 7 illustrations |
| Series |
Emerald emerging markets case studies, 2045-0621 ; volume 5, issue 7 |
| Summary |
This case analyzes the event of disappearing flight MH370 belonging to Malaysia Airlines which attracted worldwide attention from a third-party perspective. This case describes clearly the entire process of the crisis, mainly focusing on the decisions made and action taken by the Malaysian Government, and then illustrates the assessment and diagnosis of the crisis |
| Notes |
This case not only provides a sample for the teaching of strategic and crisis management but also supplies effective guidance for the measures a nation can take regarding a huge crisis |
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Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes |
| Bibliography |
Includes index and bibliographical references |
| Audience |
Graduate and MBA |
| Subject |
Malaysia Airlines Flight 370 Incident, 2014
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Crisis management -- Malaysia
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Aircraft accidents -- Malaysia
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Travel, Asia, Southeast.
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Management decision making.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Deng, Shu, author
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Gong, Xuan, active 2015, author
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